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Samsung, LG face off over AI appliances, subscriptions at KES 2026

Samsung Electronics and LG Electronics are showcasing AI-powered home appliances and subscription services at KES 2026, which opened on Monday at COEX in Seoul. Samsung set up experience zones linking mobile devices, appliances and displays, featuring Bespoke AI home products and its Samsung AI Subscription service. LG divided its exhibition into daily-life and industrial zones, highlighting a home robot, appliance subscriptions, smart cottage demonstrations and data-centre cooling technology.