Search results for Rufus
AI & Enterprise
Amazon to sell \'Alexa for Shopping\' technology to other retailers
Amazon will sell its AI shopping technology to other retailers, offering the architecture, starter code and operating experience behind “Alexa for Shopping.” The service is designed to let retailers build AI shopping tools tailored to their online stores, product catalogues and brands. Amazon said retailers could launch their own services within 60 days. The offering will be delivered through AWS, which Amazon said could ease data-sharing concerns. Kate Spade is already a customer.
AI & Enterprise
AI agents drive expansion of software ecosystems built for AI, not humans
As AI agents spread, software designed for use by AI rather than people is expanding. Companies are moving toward headless software that lets agents access core functions through APIs and MCP without a user interface. Approaches differ, with Salesforce and ServiceNow opening platforms to third-party agents while SAP focuses on its own. The shift is emerging as a variable in enterprise software competition, alongside growing demand for forward-deployed engineers supporting AI adoption.
AI & Enterprise
Amazon overhauls AI shopping, putting Alexa at core to integrate search, recommendations and ads
Amazon is ending its Rufus chatbot and making its Alexa assistant the core of its AI shopping strategy, CNBC reported. The company has launched an e-commerce bot called Alexa for Shopping that integrates Rufus and Alexa+. Amazon plans to use shoppers’ history and data for personalised assistance. The tool adds a chat window to search results, supports comparisons and auto-purchase at target prices, and can be used without Prime.
