Search results for Rufus
AI & Enterprise
Amazon overhauls AI shopping, putting Alexa at core to integrate search, recommendations and ads
Amazon is ending its Rufus chatbot and making its Alexa assistant the core of its AI shopping strategy, CNBC reported. The company has launched an e-commerce bot called Alexa for Shopping that integrates Rufus and Alexa+. Amazon plans to use shoppers’ history and data for personalised assistance. The tool adds a chat window to search results, supports comparisons and auto-purchase at target prices, and can be used without Prime.
AI & Enterprise
Amazon bets up to $50 billion on OpenAI, boosting in-house AI chip ecosystem
Amazon plans to invest up to $50 billion in OpenAI and strengthen strategic cooperation, a move expected to have a significant impact on Amazon’s AI and cloud businesses. OpenAI plans to build an enterprise platform called Frontier using AWS infrastructure and adopting Trainium AI chips. Amazon said it will maintain cooperation with Anthropic. OpenAI plans to spend $100 billion on AWS over the next eight years under the partnership.
Games & Commerce
AI agent shopping expands as South Korean e-commerce firms speed up
Competition among global tech companies over AI shopping is escalating, and South Korean e-commerce companies are also stepping up efforts. OpenAI, Google and Amazon have rolled out shopping features in AI agents. South Korean firms report sharp increases in traffic from generative AI and are accelerating the integration of AI and shopping. They are also expanding investment in data structuring to help global AI agents interpret product information accurately as the competitive landscape shifts.