LG Uplus is expanding its membership benefits overseas and plans to launch a service this year offering shopping, tourism and transport discounts at travel destinations through partnerships with global telecom operators. It has joined the Wonderjoy Travel Alliance and completed a pilot programme in Japan. During the pilot, more than 10,000 coupons were downloaded and nine out of 10 users redeemed Don Quijote and Lawson discounts. The company plans an app-based service and will consider links to travel-related services.

LG Uplus will expand customer benefits for the summer holiday season, including roaming, membership discounts, local tourism programmes and support for young customers. The company said it is strengthening everyday perks to ease customer burdens amid high prices and to raise the value of telecom services, as part of livelihood stabilisation measures discussed at a meeting between the science and technology deputy prime minister and executives of the three mobile carriers.