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Samsung SDS bets on custom AX built on multi-dimensional AI full stack, expands FDE to about 200

Samsung SDS on Tuesday unveiled its enterprise AI strategy based on a “multi-dimensional AI full stack” at the REAL Summit 2026 in Seoul. CEO Lee Jun-hee (이준희) said AX requires redesigning businesses and work methods from scratch, citing a gap between AI adoption and profits. The company laid out seven AX elements and said it is applying them internally first under a “Client Zero” approach. It also plans to expand forward deployed engineers to about 200 this year and broaden partnerships including with OpenAI and Anthropic, while formally declaring entry into robotics transformation.