Games & Commerce
Kakao adds channel friend acquisition product to Easy Ads platform
Kakao said on July 27 it launched \'Promote Our Channel\', a new product on its Easy Ads platform, expanding beyond its earlier \'Promote Our Store\' offering. The product uses a cost-per-action model in which advertisers pay only when users add a KakaoTalk channel as a friend. Advertisers can set bids per friend addition, choose ad formats and review performance reports. Kakao is also offering coupons and shopping points as part of a launch promotion.
