Games & Commerce
Krafton unveils new vision, core values and \'bold challenge\' CI
Krafton presented a mid- to long-term direction to keep focusing on the essence of its game business while continuing challenges in new genres and technology areas. It announced a new vision and five core values through its internal programme, Krafton Live Talk. The company said it will accelerate efforts to secure big franchise intellectual property and expand future value through AI. It also unveiled a revamped corporate identity reflecting a “Perspective Shift.”