Games & Commerce
Sony tests user-specific dynamic pricing on PlayStation Store
Sony is testing a dynamic pricing policy on the PlayStation Store that presents different prices to different users, tracking site PSPrices said, as cited by TechRadar. The A/B test began in November 2025 with 30 regions and 50 games and has expanded to more than 70 regions and over 190 games. Some users reported seeing lower-than-standard prices, with personalised discounts up to 12.6 percent. PSPrices said U.S. discounts reached 27.8 percent.
