| Mobile Web

OnRitual heats up Shanghai, signals global push with K-beauty routine

Hecto Healthcare’s inner beauty brand OnRitual made its global debut at China Beauty Expo 2026 in Shanghai, attracting steady crowds throughout the event. The brand showcased an expanded portfolio that adds skincare items such as mask packs and cleansing foam to its collagen, diet, cleanse and balance-focused lineup. Visitors asked about product types and expected effects and followed the brand’s local social media accounts. Buyers and distributors from China and other regions requested meetings, citing the brand’s expansion beyond health supplements.