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Disney Plus considers introducing free streaming tier

Disney Plus is considering making some streaming content available for free. TechCrunch reported on July 10 that Disney discussed the possibility of offering a free tier during an internal town hall meeting. Adam Smith, Disney’s chief product and technology officer, mentioned the plan, but the company has not decided which films or series would be free or when it would launch. The move is seen as a response to competition from free services and shifting viewing trends.