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Crypto

Bitcoin \'digital gold\' narrative fails to sway U.S. public, survey finds

A survey found that describing bitcoin as “digital gold” does not resonate with the U.S. public. The Bitcoin Policy Institute said messages stressing storytelling and trust drew the most interest. Research involving surveys, focus groups and message testing found respondents valued control most, followed by proven performance, security, accessibility and ease of use. Potential buyers preferred explanations from friends, family and financial professionals. A Cleveland Fed study showed expected returns strongly influenced ownership.

Telecommunications & Media

Disney Plus considers introducing free streaming tier

Disney Plus is considering making some streaming content available for free. TechCrunch reported on July 10 that Disney discussed the possibility of offering a free tier during an internal town hall meeting. Adam Smith, Disney’s chief product and technology officer, mentioned the plan, but the company has not decided which films or series would be free or when it would launch. The move is seen as a response to competition from free services and shifting viewing trends.

Entertainment

BTS\' V draws attention in school uniform ad; Astro\'s Cha Eun-woo pays tax bill in full

In mid-April, entertainment news drew attention as BTS member V appeared in a youth-film-style coffee advertisement. Astro member and actor Cha Eun-woo, who faced tax evasion allegations, said he paid all taxes and bowed again, while his agency Fantagio apologised. A limited-edition KATSEYE-GAP hoodie collection and goods for MBC drama “21st Century Daegunbuin” were unveiled. Debate also grew over the acting of IU and Byeon Woo-seok, as boy groups prepared new releases.