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Telecommunications & Media

Netflix says Korea ad-supported tier viewers top 10.8 million, calls all hours prime time

Netflix said on Jan. 26 it unveiled advertising solutions based on its 2026 content lineup. It said monthly active viewers of its ad-supported plan in South Korea totalled 10.8 million, defined as users who watched at least 1 minute. Netflix said viewing is not limited to specific time slots, making every moment meaningful as prime time. It also cited higher ad engagement than the industry average and described partnership and sponsorship results tied to specific titles.

Telecommunications & Media

Netflix continues $2.5 billion investment project, to release 24 titles this year

Netflix, marking 10 years of service in South Korea, said it will maintain its K-content investment stance while expanding its focus to discovering new creators and supporting production infrastructure. At a Seoul event on Jan. 21, Kang Dong-han said Netflix will continue the $2.5 billion Korean content investment announced in 2023, with more projects produced with the funds set to be released from this year. Netflix plans to release 24 Korean originals this year.