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AI & Enterprise

Adobe to help NFL build AI-based global content supply chain

Adobe will work with the National Football League to build an AI-based content supply chain, the company said on Sept. 14. The NFL aims to overhaul the full process from large-scale content creation and personalisation to distribution. The plan is to simplify production, localisation, management and global delivery so marketers can cut creation time from days to minutes or seconds and engage fans in real time. The league has also introduced a zero-trust visibility model.

Crypto

NFL urges CFTC to tighten regulation of prediction markets

The NFL has asked U.S. Commodity Futures Trading Commission Chairman Michael Selig to strengthen regulation of sports prediction markets, The Block reported, citing a letter obtained by The Closing Line newsletter. The league said a recent draft rule on event contracts was insufficient on integrity and consumer protection. It stressed protecting game integrity as a top priority. The NFL has previously urged Kalshi and Polymarket to scale back some contract products.

AI & Enterprise

AWS to launch forward deployed engineering unit with $1 billion investment

Amazon Web Services will set up a dedicated unit that will be deployed directly at corporate customer sites to help spread agent AI, SiliconANGLE reported on Monday. AWS will invest $1 billion to establish a Forward Deployed Engineering (FDE) division that will dispatch small teams of specialists to support AI agent adoption. The unit will cover agent customization, system integration and employee training, AWS executives said.