Search results for NDC 26
Games & Commerce
One in five new Steam games uses AI, lowering development barrier but raising trust hurdle
AI is spreading across game development, lowering production barriers, but user backlash when AI use is revealed is creating new hurdles around disclosure, review and trust, an analysis said. SteamDB data showed 1,704 of 8,700 titles in Steam Next Fest carried a generative AI tag. Korean game companies are adopting generative AI widely, including across entire firms. Still, disputes over AI use and job insecurity concerns are growing.
Games & Commerce
Nexon Games CEO Park Yong-hyun says multi-genre development is a survival choice
Park Yong-hyun (박용현), CEO of Nexon Games, said developing games across multiple genres at the same time was not an intended strategy from the start but a practical choice shaped by the structure of South Korea\'s online game industry. He said post-launch live service ties up development staff, pushing companies to run several titles in parallel and transfer lessons between projects. He added his role focuses on direction and troubleshooting, while PDs and directors control game content.
Games & Commerce
Nexon co-CEO Kang says real competitiveness in AI era is time built with users, not technology
Kang Dae-hyun (강대현), co-CEO of Nexon Korea, said competitiveness is shifting from technology itself to “context” as AI makes implementation cheaper and easier. He cited a surge in game supply on Steam and the concentration of player time in older titles. Kang said lasting advantage comes from accumulated taste, judgment and user relationships that cannot be fully transferred as data, and from compounding effects when in-game experiences spread into communities and creator content.
