Games & Commerce
Musinsa opens KakaoTalk AI service, eyes shift to conversational fashion commerce
Musinsa said on March 24 it has officially launched an AI service in the fashion vertical as a partner for Kakao\'s \"ChatGPT for Kakao\". Users can ask context-based questions inside the service, reflecting time, place and occasion, weather and brand preferences, even without knowing exact product names. Musinsa expects the launch to help shift commerce from search to conversational fashion commerce and plans to broaden AI investment through its Musinsa MCP.
