| Mobile Web

MrBeast builds dedicated AI team, seeks head of AI-native production

Jimmy Donaldson (MrBeast) is building a new production organisation that puts artificial intelligence at the centre of content creation. Beast Industries is recruiting a leader to oversee an AI-native production model, aiming to treat AI as the foundation rather than a support tool. The job posting reflects goals to automate processes and produce more content faster as spending control and efficiency become key tasks. The company has about 750 employees and the channel has about 479 million subscribers.