AI & Enterprise
Apple to acquire video editing software firm MotionVFX to step up competition with Adobe
Apple will acquire video editing software company MotionVFX as part of efforts to strengthen the competitiveness of Final Cut Pro, TechCrunch reported on March 16. The purchase price was not disclosed. Warsaw-based MotionVFX has worked with Apple for more than 15 years, developing plugins and templates for Final Cut Pro, and offers subscription-based video tools starting at $29 a month. Apple also recently launched a creator subscription bundle.
