AI & Enterprise
AI Big 2 and cloud Big 3 build in-house FDE teams, step up enterprise AX push
Microsoft said on July 2 it will set up a dedicated organisation, Microsoft Frontier Co, to support corporate AI adoption and invest $2.5 billion. The unit will be staffed by 6,000 employees deployed directly to customer sites, including existing field engineers, technical consultants, support staff and industry sales. AWS announced a $1 billion FDE organisation, while OpenAI and Anthropic also formed teams. Google is hiring hundreds of FDEs.