Games & Commerce
Musinsa says cumulative exports hit 240 billion won, expanding K-fashion footprint
Musinsa said on Thursday its cumulative overseas transaction value reached 240 billion won as of 2025. Since launching its global store in 2022, it has maintained roughly threefold average annual growth and sold 3 million items in 14 regions worldwide. It reported a 145 percent rise in Japan transaction value last year and said demand is spreading nationwide. Overseas beauty transactions rose 161 percent. Musinsa plans a Tokyo flagship store and step-by-step expansion into Thailand, Vietnam and Indonesia.
