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Telecommunications & Media

LG Uplus adds Live TV+ to new Mercedes-Benz S-Class in South Korea

LG Uplus said on Aug. 18 it will install its self-developed real-time video channel service, Live TV+, in Mercedes-Benz Korea’s new “The New S-Class.” LG Uplus will act as the carmaker’s official software partner, handling service development, content supply and operations. The service offers 28 broadcast channels without separate account authentication and delivers content over in-vehicle wireless communications rather than DMB. It also supports different channels on multiple in-car displays.

Telecommunications & Media

AI use spreads ahead of June 3 local elections, from polls to vote count broadcasts

Generative AI is being used more widely than ever ahead of the June 3 nationwide local elections in South Korea, including in opinion polling, broadcasters’ real-time vote count analysis and explanations, and deepfake monitoring. SBS and OpenAI Korea plan to use GPT-5.5 for real-time natural-language commentary during an election night broadcast. AI-based “silicon sampling” is also drawing attention in polling, while authorities are deploying AI models to detect deepfakes.