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Games & Commerce

Krafton unveils new vision, core values and \'bold challenge\' CI

Krafton presented a mid- to long-term direction to keep focusing on the essence of its game business while continuing challenges in new genres and technology areas. It announced a new vision and five core values through its internal programme, Krafton Live Talk. The company said it will accelerate efforts to secure big franchise intellectual property and expand future value through AI. It also unveiled a revamped corporate identity reflecting a “Perspective Shift.”

Games & Commerce

Krafton to release 12 new titles within two years, including Palworld Mobile

Krafton on Jan. 15 presented its 2026 management strategy and longer-term growth direction through an internal programme. The company will continue its big franchise IP strategy, focusing on expanding in-house production investment, growing publishing volume and improving resource allocation efficiency. Krafton is running 26 game projects and targets launching 12 titles within two years, while also scaling up existing IP and expanding the PUBG franchise into a content platform. It is also exploring game-based AI initiatives.