Games & Commerce
Musinsa study on co-evolution with brands published in international journal
Musinsa said on Tuesday that a research paper analysing its shared-growth mechanism with brands on its platform was published in an international academic journal. The study, conducted with a Seoul National University research team at the request of the Korea Distribution Association, examined about 500 brands. It found operational and system capabilities improved short-term sales, while fashion leadership capabilities such as aesthetics, exclusivity and personalisation supported long-term brand asset value.
