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LG Uplus \'Simple. Lab\' campaign wins consumer-chosen good ad award
LG Uplus said on Thursday its brand campaign advertisement \'Simple. Lab\' won the Minister of Culture, Sports and Tourism Award in the digital category at the 34th Consumer-Chosen Good Advertising Awards. The awards are jointly hosted by the Korea Association of Advertisers and the Korea Consumer Organizations Council, and sponsored by the culture ministry. Consumers participate directly in judging, evaluating message empathy and social value.
