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Naver, Kakao race to expand shopping recommenders to sellers, creators and users

Naver and Kakao are expanding who can recommend products on their shopping platforms. Naver has introduced a Smart Store feature that lets sellers create content combining images, video, products, coupons and live shopping, and it is also expanding creator-led recommendations through its Shopping Connect affiliate service. Kakao has opened a curator feature in KakaoTalk Gifts that allows any member to share product links and earn commissions under certain conditions.