Industry
Banks step up healthcare finance competition riding running boom
As running becomes a lifestyle trend, South Korean banks are intensifying competition in so-called healthcare finance that links health management with financial benefits. Banks are rolling out savings products tied to running and walking platforms, offering preferential interest rates based on activity and other conditions such as card use. KB Kookmin Bank, Shinhan Bank and Hana Bank have launched related products, pairing exercise records with rewards and app-based services to attract MZ consumers and expand customer engagement.
