Retail & Consumer
Musinsa Beauty opens 1,320-sqm standalone store in Hongdae with 870 brands
Musinsa Beauty is launching a new offline experiment by working with a pharmacy. The company said on Wednesday it will open its first standalone offline store, “Musinsa Beauty Hongdae,” in Seoul’s Hongdae district on Sept. 11. The four-storey shop spans about 1,322 square metres and carries about 12,000 products from 870 brands. It includes a K-beauty-focused pharmacy and areas highlighting indie and niche brands.
