Telecommunications & Media
KT to boost broadcast ad efficiency with AI and TV viewing data
KT will roll out a broadcast advertising solution that uses AI and measured TV viewing data to improve reach efficiency. KT said it signed a memorandum of understanding with OAG Korea and will introduce a next-generation solution called Incremental Reach. The jointly developed tool analyses viewers not exposed to ads, or exposed infrequently, to expand additional reach. KT analyses campaign progress and performance using viewing data from about 9 million Genie TV set-top boxes.
