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SKT presents paper on AI inference model to find customers\' true preferences at global AI conference

SK Telecom said on April 28 it presented a paper at ICLR 2026 on an AI recommendation model designed to identify customers\' true preferences. The company said its proprietary Collision-Aware Preference Optimization technique filters out conflicting preferences in user behavior data. It defines long-term repeated patterns as consistent preferences and one-off clicks as superficial preferences, raising weights when they match and lowering them when they conflict.