| Mobile Web

P2ferring launches vertical AI agent for SNS marketing

P2ferring, a global SNS data analytics company, has launched the P2ferring AI Agent to help automate hands-on work for influencer marketing campaigns. The company introduced the product at its FUTURING 26 social marketing conference in Seoul on Oct. 28 and shared key functions and its strategy. It cited the need for a vertical AI agent, SNS data governance and global campaign operations. The tool supports influencer discovery, budgeting, campaign management and performance checks.