AI & Enterprise
Allison HyperM declares shift to AI-based communications, hires CTO and CNO
Allison HyperM, a PR and digital marketing firm, declared a shift to an AI-based communications company as part of its AI transformation strategy. The company said it hired Kim Jun-kyung, a PR professional with 23 years of experience, as chief transformation officer and Byun Jung-hyun, a narrative communications specialist with 20 years of experience, as chief narrative officer. It said it will focus on AI transformation and narrative innovation.