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Games & Commerce
At Hoyoland2026, fans pack Genshin Impact and Honkai booths as games move offline
Long lines formed at KINTEX in Goyang on Thursday as visitors waited to try paid and free experiences at Hoyoland2026, an offline event bringing five HoYoverse games together. Some attractions posted 60 to 120 minutes of expected waiting time. HoYoverse Korea said all 34,000 tickets for the four-day event were sold out. The venue offers mission-style experiences, goods, food, stage programmes and cosplay events.
Games & Commerce
HoYoverse brings Genshin Impact and Honkai together at HoYoLand 2026
HoYoverse Korea said on Aug. 31 it will hold the comprehensive gaming festival HoYoLand 2026 from Oct. 2 to 5 at KINTEX Exhibition Center 2 in Ilsan. The third edition will bring together five HoYoverse game IPs, including Honkai Impact 3rd and Genshin Impact, with themed exhibits and on-site programs. It will also host an exhibition of user-made derivative works and plans to join G-STAR 2026 with 100 booths.
Games & Commerce
Game industry teams up with Samsung foldables on Galaxy themes based on game IP
South Korean game companies are expanding major game intellectual property into Galaxy themes timed with Samsung Electronics\' launch of new foldable smartphones. Netmarble, Nexon, Haejin and HoYoverse Korea unveiled special themes for the Galaxy Z Fold8 Ultra, Fold8 and Flip8, applying characters and game worlds to lock screens, wallpapers, icons and ringtones. Themes are offered as purchase benefits via Galaxy Store and through NFC-based in-store体验 events at five Samsung Store locations.