Games & Commerce
Outsourcing ads lifts returns and cuts workload, e-commerce marketing insight 9
Fashion brand Hightide Frankie used a sales-linked advertising programme and lifted its return on ad spend to 968 percent by February 2026 from 371 percent in the first month. Under the model, Cafe24 runs ads without upfront payment and settles costs after sales occur. The company said the approach helps small brands without dedicated ad staff by handling planning, creative and media operations, reducing the need to monitor or top up ad budgets.
