Games & Commerce
Kakao holds daily life innovation conference to review platforms\' social impact
Kakao held its 2026 Kakao Daily Life Innovation Conference on March 20 at Heyground in Seongsu-dong, Seoul, and announced it on Saturday. The event featured presentations by nine academic research teams selected through last year’s Digital Platform Daily Life Innovation Research Support programme. Studies highlighted the impact of KakaoTalk emoticons on cross-generational communication, seniors’ perceptions of quality-of-life improvements from Kakao services, and the quantified value small businesses place on KakaoTalk Channels.
