Games & Commerce
HYBE adopts \'technology\' in new vision, targets entertainment industry\'s \'next\'
HYBE is building a new brand system that applies technology to the essence of the music industry to expand fan experiences and speed up a new growth strategy. The company said on May 13 it revamped its mission, vision and corporate identity to reflect an expanded business structure and mid- to long-term plans. Its new vision explicitly includes technology. It also changed how it uses its CI and renewed its website.
