Games & Commerce
Kakao nears \'Talk Affiliate\' launch, shifts to participation-based ads
Kakao is preparing to launch \'Talk Affiliate\', a participation-based advertising service linking KakaoTalk short-form creators and Gift Giving transactions. After a trademark filing and a pilot test, Kakao has written into its ad policy that fees will be charged based on sales generated through the affiliate service, with commission rates to be announced. The move comes as display advertising has posted five straight quarters of declines and commerce growth has slowed.
