AI & Enterprise
SAP rebrands Emarsys marketing platform as SAP Engagement Cloud
SAP has rebranded its Emarsys marketing platform as SAP Engagement Cloud, SiliconANGLE reported on Feb. 19. SAP also launched SAP Engagement Cloud Enterprise Edition targeting global large companies. The company said the platform expands from marketing optimisation to end-to-end orchestration across the customer journey. It links front-office functions such as marketing, sales, service and commerce with back-end systems including inventory and order management.
