Games & Commerce
E-commerce marketing insight: Cut costs and boost sales by linking advertising, inventory and finance data
South Korea\'s online shopping transaction value keeps rising, but sellers say profitability is not improving as ad costs climb and losses from stockouts and excess inventory persist. Cafe24 aims to change this by linking advertising, inventory and finance data into a single operational flow. It outlined a three-step model covering sales-linked advertising, inventory data-based marketing and an AI-driven marketing solution. Cafe24 cited cases showing higher conversion sales, improved ROAS and fewer stockouts.
