Games & Commerce
Kakao Entertainment CEO Jang Yoon-joong says fandom is key to K-culture global growth
Kakao Entertainment has outlined a strategy that identifies fandom as the main driver of K-culture\'s global growth and aims to expand fan experiences by connecting intellectual property with its platforms. Co-CEO Jang Yoon-joong attended the 2026 Milken Institute Asia Summit in Singapore and presented K-culture\'s global influence and growth plans. He highlighted fans\' active participation in expanding artists and IP and said the company will combine IP and technology to build a sustainable growth model.
