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People & Appointments

Samsung Electronics replaces TV business chief

Samsung Electronics has appointed Lee Won-jin, head of global marketing, as chief of its Visual Display Business and head of the Service Business team in an executive reshuffle announced on May 4. The company said Lee is a content, service and marketing expert who helped build key foundations for its TV and mobile services and strengthened global competitiveness. It added he is expected to lead a turnaround and bolster TV competitiveness.

Industry

Samsung Electronics strike nears as union exodus deepens and DS-DX rift widens

Resignations are surging from Samsung Electronics’ largest union as internal conflict intensifies ahead of a threatened strike. Discontent has grown among members in the DX division, who say the union is focused on DS semiconductor bonus demands. The union’s plan to pay allowances to strike staff has also drawn backlash after a recent hike in membership fees. Performance gaps between DS and DX have sharpened tensions, while political comments and public opinion add pressure.

Industry

Samsung Electronics unveils AI design formula in Milan

Samsung Electronics unveiled its design philosophy for the AI era at Milan Design Week 2026. The company showcased about 120 design assets, including experimental future concepts and its latest products. Its exhibition at Superstudio Piu on Via Tortona 27 uses the theme “Design is an Act of Love” and is arranged as an Open Lab. Samsung introduced a new design formula, “AI X (EI+HI),” combining empathy and imagination with human intention.