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Crypto

UBS starts direct bitcoin, ethereum trading for some clients

UBS began offering direct bitcoin and ethereum trading to some private banking clients from January 2026. A blockchain outlet said the move is seen as pushing Swiss banks’ crypto services into a broader adoption phase. Zurich Cantonal Bank and PostFinance launched crypto services in 2024, expanding access for more than 2.5 million Swiss accounts. Swiss banks’ crypto revenue contributions have grown, while surveys show institutional investors plan to increase digital asset exposure amid custody and regulatory concerns.

Crypto

Switzerland leads Europe in crypto investment, attracting 47 percent of VC funds

Switzerland kept a commanding lead in Europe’s crypto venture funding race in 2025, with Swiss crypto companies raising $728 million, or 47 percent of Europe-related VC funds. The hub is Crypto Valley in Zug, home to a large share of Switzerland’s 1,760-plus blockchain firms. A report said company numbers have surged since 2020 and valuations hit record highs, while fewer rounds drew larger checks and funding shifted toward infrastructure firms.