Search results for Consumer intelligence
AI & Enterprise
IGAWorks unveils WorksFM to build consumer behaviour AI foundation model
AI data company IGAWorks said on Aug. 28 it has built its in-house AI foundation model, WorksFM, based on real consumer behaviour data covering 34 million people. Through WorksFM, it plans to develop the Consumer LBM, or Large Behavior Model, to understand consumer behaviour and infer future actions. The model focuses on learning behaviour flows across app use, payments, offline visits, ad responses and TV viewing.
AI & Enterprise
Big AI companies increasingly stress price competitiveness over performance
Price competitiveness is increasingly gaining weight in the global race for AI leadership, with major companies putting greater emphasis on costs alongside performance. OpenAI and SpaceXAI highlighted token efficiency for their latest models, while Meta set a lower price for a new coding and agent-focused model. Companies using AI are also calling for lower costs. The article also lists updates from Anthropic, Microsoft, AWS, Tencent and others.
AI & Enterprise
OpenSurvey adds \'chat with synthetic consumers\' to consumer research platform
AI-based research tech company OpenSurvey said on Wednesday it introduced a feature that allows users to chat with synthetic consumers on its Dataspace consumer intelligence platform. Users can create segments from trend report data or survey results and generate personas representing those segments for interviews. The company said the feature can help predict consumer trends or reactions to products under planning at low cost and in a short time. It is available for free to Dataspace members.
