AI & Enterprise
Kantar Korea launches GEO service to build brand strategy in generative AI era
Kantar Korea, the South Korean unit of global marketing data and analytics company Kantar, said on Tuesday it is officially launching a Generative Engine Optimization service to analyse how brands are perceived and selected in generative AI environments and to present growth strategies. The service compares consumer goals and needs, including against rival brands. Results are provided through a dashboard and a strategic report designed for immediate use.
