Telecommunications & Media
Broadcasting revenue falls for second straight year; ad revenue down 7.4 percent
Revenue in South Korea’s broadcasting market fell 0.7 percent in 2024 to 18.83 trillion won, marking a second straight year of contraction. IPTV and IPTV content providers recorded revenue growth, while terrestrial broadcasters, cable operators, relay cable and satellite broadcasters saw declines. Broadcasting ad revenue fell 7.4 percent to 2.31 trillion won. Terrestrial broadcasters’ total revenue fell 5.4 percent, while pay-TV revenue was broadly flat.
