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Mobility

Ford to launch sub-$30,000 electric pickup Fathom in 2027, take on Tesla

Ford unveils the name, pricing and launch schedule for its next-generation electric pickup, the Fathom, with a $28,350 base price and a starting price of $29,945 including shipping. Reports say Ford will open reservations and fully reveal the vehicle in early 2027, with customer deliveries from fall 2027. The midsize pickup debuts Ford’s new Universal EV platform and includes upgraded standard features, while key battery and charging details remain undisclosed.

Mobility

Ford begins first U.S. production of LFP battery cells, to fit in $30,000 electric pickup in 2027

Ford has begun producing lithium iron phosphate (LFP) battery cells in the United States as it steps up efforts to target the mass-market electric vehicle segment. The company produced its first LFP cells at its BlueOval Battery Park in Michigan, with plans to use them in a mid-size electric pickup priced in the $30,000 range due in 2027. Ford licensed technology and manufacturing processes from China’s CATL and also plans to use the batteries in energy storage systems.