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Bitcoin direct purchase or treasury stocks? Key is per-share holdings and debt structure

Bitcoin treasury companies can generate higher returns than bitcoin itself in rising markets, but the same structure can deepen losses in downturns, the article said. As of September 2026, 179 listed companies had added bitcoin to their balance sheets. Analysts said investors should focus on fully diluted bitcoin per share after accounting for debt and preferred claims. Examples cited included Metaplanet, Strive, Strategy, Nakamoto and Satsuma Technology.