Games & Commerce
11st to regularly schedule beauty live broadcasts to boost customer communication
11st said on Monday its BeautyPlusLive, introduced in January, drew 1.6 million viewers across nine broadcasts. The company said it had confirmed the content’s competitiveness and plans to make it a regular feature to increase customers. BeautyPlusLive uses a community-style, interactive format with participatory segments and information content. 11st said it will secure price competitiveness and sell selected beauty brands at online lowest-price levels.
