Games & Commerce
Naver runs 2026 \'Be Local\' campaign, introduces 300 Busan hotspots
Naver is launching a regional partnership campaign with local governments and public institutions to improve convenience for foreign tourists visiting South Korea. The company said on Tuesday it will run its \'Be Local\' campaign through July 19, promoting about 300 hotspots across Busan. Users who set Naver Map to a foreign language can view recommendations via a Be Local tab. The campaign also offers coupons and supports reservations, orders and payments, including via a passport verification feature.