Games & Commerce
Musinsa signs three-way MOU with KOTRA and Akham to expand into China
Musinsa said on Thursday it signed a three-way memorandum of understanding with KOTRA’s China regional headquarters and South Korean designer brand Akham. It plans to build a cooperative ecosystem to help K-fashion establish itself in China. The agreement aims to reduce barriers and uncertainty for brands expanding overseas by combining Musinsa’s local operating infrastructure with KOTRA’s global network to expand sales channels and advance a public-private growth model.
