Games & Commerce
Musinsa enters Philippines, signs distribution deal with Ayala Group
Musinsa is entering the Philippine market, where demand for K-fashion has risen, with a local partner. The company said on Tuesday it signed an exclusive distribution agreement with ACX Holdings, a retail affiliate of the Ayala Group. Musinsa plans to expand offline channels in stages using ACX Holdings’ distribution infrastructure. It aims to open its first Musinsa Standard store in Glorietta mall in Makati, Manila, in the second half of this year.
