Games & Commerce
Musinsa expands into Vietnam with exclusive distribution deal with IPPG affiliate ACFC
South Korean fashion platform Musinsa has expanded its Southeast Asia footprint to Vietnam by signing an exclusive distribution agreement with ACFC, an affiliate of Vietnamese retailer Imex Pan Pacific Group (IPPG). Vietnam becomes Musinsa\'s third regional base after the Philippines and Indonesia. The partners completed the deal in July and will roll out the Musinsa Standard brand locally. Musinsa plans to open stores in major areas including Ho Chi Minh City and refine products and marketing based on customer feedback.
