Games & Commerce
Game industry teams up with Samsung foldables on Galaxy themes based on game IP
South Korean game companies are expanding major game intellectual property into Galaxy themes timed with Samsung Electronics\' launch of new foldable smartphones. Netmarble, Nexon, Haejin and HoYoverse Korea unveiled special themes for the Galaxy Z Fold8 Ultra, Fold8 and Flip8, applying characters and game worlds to lock screens, wallpapers, icons and ringtones. Themes are offered as purchase benefits via Galaxy Store and through NFC-based in-store体验 events at five Samsung Store locations.