Industry
Kyochon F&B\'s craft beer brand Moon Bear joins 2026 Hotel Fair to target B2B
Kyochon F&B, which operates Kyochon Chicken, said on Thursday that its craft beer brand Moon Bear participated in the 2026 Hotel Fair held at COEX in Seoul from Jan. 21 to 23. The company said about 150 firms joined the hospitality B2B exhibition. Moon Bear showcased five flagship products in the food and beverage section. A company official said the event helped reinforce business cooperation with hotel F&B buyers.
